55: How to write amazing copy that generates sales, with Stephanie Simon
What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?
All shall be revealed in this conversation with Stephanie Simon.
Links mentioned on the show
- John McIntyre's email list (and podcast)
- Neville Medhora's Kopywriting Kourse (editor's note: We do not endorse the usage of Ks instead of Cs in this manner)
- Momentum
- The Boron Letters
- Triggers by Joe Sugarman (affiliate link)
- Copyhackers.com
- The One Thing by Gary Keller (affiliate link)
- Freebie: Customer avatar checklist by Stephanie Simon
- stephaniesimon.me
- Connect with Stephanie on Facebook
- stephanie@thecuriouscopywriter.com
54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more
Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.
Links mentioned on the show:
- A Better Lemonade Stand
- Ecommerce Entrepreneurs Facebook group
- Shopify Entrepreneurs Facebook group
- Finch Goods
- SEMRush
- Just Mobile Hover Pad (affiliate link)
- Roost Stand (affiliate link)
- Kit CRM
53: How to double your audience through blogger outreach, with Kai Davis
Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to systematize his outreach.
Links referenced on the show:
52: Getting started selling on Amazon, with Shabbir Nooruddin
Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what's next.
Links mentioned on the show:
51: Extending the customer lifecycle with Drew Sanocki
Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.
Links mentioned on the show:
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