EP 009: 4 questions to ask yourself to help craft your Unique Selling Proposition

Leighton Taylor | | 0 comments


In this episode, I go into detail about how to craft your very own Unique Selling Proposition (USP). A USP is essentially what makes you different from your competitors--it's the reason why people buy from you rather than someone else.

It's important to carefully plan your ecommerce business's USP and then communicate that to your potential customers. But how can you figure out what your USP should be? Sit back, relax, and listen to find out! 

Here's a preview of what we discuss in this episode:

  • The 3 main types of Unique Selling Propositions for you to choose from
  • 2 real-world examples of awesome USPs
  • 4 questions to ask yourself to figure out your USP
To hear this episode, click play above or download in iTunes.

Links referenced during the show:

Blog posts and resources used to research this episode (that you just might benefit from reading)

Quote of the week:

"An entrepreneur tends to bite off a little more than he can chew hoping he'll quickly learn how to chew it." ~  Roy Ash

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