Shopping Cart

EP 011: 8 criteria to consider when choosing a product to sell

| 0 comments

One of the most common questions I get from listeners and readers is how to choose a niche. If you're anything like me, then the prospect of choosing a niche for the business that will dominate every spare moment and thought you have for the next few months (or years) is just a tad intimidating, isn't it?

What makes one product a better prospect for an ecommerce business over another? What are the different factors you should consider? Are there any pitfalls to watch out for?

Never fear--in this episode, I talk about 8 criteria to consider when choosing a product to sell online. However, there are many other factors you should also consider, so these 8 points are just a starting point to help you begin the process of analyzing your various and sundry niche prospects. The main points I cover are based on a blog post about How to Find the Perfect Product to Sell, written by Richard Lazazzera and published on the Shopify blog. I highly recommend that you read the full article after listening to this episode.

To hear the episode, click play below or download in iTunes.

Links referenced during the show:

Quote of the week:

“If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”

~ Robert Fritz (author of Path of Least Resistance: Learning to Become the Creative Force in Your Own Life

Subscribe to Ecommerce Pulse in iTunes!

Free Course: How to choose what to sell online

Hi! I’m Leighton, and I’m thrilled that you’re here. I've put together a free 5-day course showing you how to choose a product to sell online. Sign up to get the first lesson in your inbox instantly, plus weekly tips and articles to help you grow your business.

Interested in working with us?

Talk to us about your project