One of the most common questions I get from listeners and readers is how to choose a niche. If you're anything like me, then the prospect of choosing a niche for the business that will dominate every spare moment and thought you have for the next few months (or years) is just a tad intimidating, isn't it?
What makes one product a better prospect for an ecommerce business over another? What are the different factors you should consider? Are there any pitfalls to watch out for?
Never fear--in this episode, I talk about 8 criteria to consider when choosing a product to sell online. However, there are many other factors you should also consider, so these 8 points are just a starting point to help you begin the process of analyzing your various and sundry niche prospects. The main points I cover are based on a blog post about How to Find the Perfect Product to Sell, written by Richard Lazazzera and published on the Shopify blog. I highly recommend that you read the full article after listening to this episode.
To hear the episode, click play below or download in iTunes.
Links referenced during the show:
- ABetterLemonadeStand.com - Richard Lazazzera's blog about ecommerce
- How to Find the Perfect Product to Sell - the full blog post by Richard that was discussed in this episode
- Google Keyword Planner - You'll need a Google Adwords account to use the planner (although you won't need to actually buy any ads)
- Ecommerce Entrepreneur's Toolkit (free PDF download)
Quote of the week:
“If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.”
~ Robert Fritz (author of Path of Least Resistance: Learning to Become the Creative Force in Your Own Life