In this episode, we talk about business lessons that we can learn from Breaking Bad. Walter White was an entrepreneur from whom we could learn a thing or two, wouldn't you say? Our discussion today is inspired by a blog post by Renée Warren titled "5 startup lessons from Breaking Bad." Renée draws some striking analogies from this hit TV show that teach some valuable business concepts we can apply to our ecommerce businesses. In addition to the 5 lessons that Renée has written about, I share one additional lesson for a total of 6 lessons.
I also make sure to discuss some specific examples of practical ways to apply these lessons to an ecommerce business.
This episode mentions a ton of links to interesting articles and tools, so check them out below.
To hear the episode, click play below or download in iTunes.
Links referenced during the show:
- Screencast-O-Matic.com - Create screencasts and instantly upload them to Google Drive or Dropbox
- 5 Startup Lessons from Breaking Bad
- Onboardly.com - PR and content marketing for startups
- 5 ways to test demand for a product
- Breaking Bad (IMDB)
- FeedbackArmy.com - Cheap usability testing (pay $20 to get 10 people to give you feedback on your website)
- The Science of Virality - The facts behind why things go viral (and how to increase your chances of going viral)
- Dollar Shave Club
- Hyman's Seafood - This restaurant does a great job of using "virality" to promote their business. Their owners and managers are incredibly personable and appreciative (plus their food is great!)
- Diamond Candles - A business who "breaks the rules" to market their products
- Break the Rules - An article from Lifehack.org on breaking the rules in business and in life
Using virality to promote your ecommerce business - with Dollar Shave Club
This video has over 11.7 million views on YouTube. It's a great example of an ecommerce business using humor to promote themselves virally.Quote of the week:
“You don't learn to walk by following rules. You learn by doing, and by falling over.”
~ Sir Richard Branson