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EP 035: Email marketing for ecommerce with John McIntyre


Today we're talking about email marketing for ecommerce with John McIntyre, the autoresponder guy.

John and I are going to be talking about all of the ways that you can use email to increase your revenues. John has some great points and tactics that you can implement today, so I’m excited to share our discussion with you. A few of the key points in our discussion include:

  • How to set up a 3-email abandoned cart sequence that breaks down specific barriers to customers making a purchase

  • Our thoughts on whether or not you should use a discount code to get cart abandoners to complete their order

  • How to keep an email list warm and gradually move them closer to making a purchase

  • The different types of email marketing you should be implementing for your store

To hear the episode, click play below or download in iTunes.

Links referenced during the show:

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