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64: Inventing a new product and selling it online, with Ken Foster


Topics covered in this episode:

  • How Ken and his family designed and manufactured a brand new product in the pet industry
  • Dealing with intellectual property issues for new products (like patents and trademarks)
  • How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
  • Scaling a new ecommerce business while continuing to work a regular job

Links mentioned on the show:

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