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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

58: Getting a high-quality store design on a bootstrapped budget

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I’m excited to announce that Richard Lazazzera and I have decided to partner up for a series of episodes. We haven’t set a definite end point, but we’re planning to do regular shows together about twice a month.

My main goal with this podcast is to help my listeners build and grow their ecommerce businesses, so we’ll be talking about strategies and tips for how to build your store and market effectively. We’ll also be talking about current events in the world of Shopify and ecommerce, our favorite apps and tools, and the projects we’re working on.

As we mentioned on the show, we’ll also be doing listener store critiques. One of the most common requests on the Facebook communities we’re part of is “Please review my store and tell me why I’m not getting sales,” and we’ve agreed to do live critiques on the show of stores submitted by listeners. To submit a store for us to critique, email your store URL Leighton at hello@envision.io. Make sure to mention how you’re driving traffic to your site and what kinds of results you’ve seen so far!

Topics covered in this episode:

  • How to know when to put money into redesigning your site and how to go about it.
  • What to look for when choosing a design agency/freelancer.
  • Resources for finding awesome font and color combinations
  • Tips on how to be prepared to work with the design company.
  • Knowing if and when to hire professionals or do-it-yourself.
  • Tips for designing your website yourself and making it look professional.
  • How to get good photography for your site.
  • Our favorite tools to manage your business.

Links mentioned on the show:

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57: How to use Facebook to grow your business, with Mojca Mars

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Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you should post valuable content directly within Facebook (rather than making someone click on a link), the next big social media platform you should get in on early, and why using tools like Hootsuite or Buffer can actually hurt your social media efforts.

Links mentioned on the show:

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56: How to use content marketing to grow your ecommerce business, with Casandra Campbell

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Casandra Campbell is the managing editor of the Shopify blog, so she's got serious chops when it comes to content marketing. Shopify's content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing plays a huge role in driving new visitors to Shopify.

Casandra has also worked as a holistic marketing consultant in the past, and she is a cofounder of Liberty Village Brewing Company, a craft brewer in Toronto.

Here's an overview of the topics we discuss on the show:

  • How long should you plan on doing content marketing to see results?
  • How often should you publish blog posts?
  • After you publish great content, how can you promote it to drive traffic?
  • When reaching out to influencers, how can you make it more likely that they’ll read your email pitch and share your content?
  • Why do most ecommerce store blogs flounder, and how can you make one that really engages your audience and drives lots of traffic?
  • How Casandra works her job at Shopify while also running a brewing company on the side with her friends
  • The tools and techniques she uses to collaborate and run the brewing business
  • Waking up naturally—why it’s one of the biggest positive changes Casandra’s made in her life

Links mentioned on the show:

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55: How to write amazing copy that generates sales, with Stephanie Simon

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What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?

All shall be revealed in this conversation with Stephanie Simon.

Links mentioned on the show

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54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more

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Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.

Links mentioned on the show:

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