55: How to write amazing copy that generates sales, with Stephanie Simon

Leighton Taylor | | 0 comments

What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?

All shall be revealed in this conversation with Stephanie Simon.

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54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more

Leighton Taylor | | 0 comments

Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.

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53: How to double your audience through blogger outreach, with Kai Davis

Leighton Taylor | | 0 comments

Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to systematize his outreach.

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52: Getting started selling on Amazon, with Shabbir Nooruddin

Leighton Taylor | | 0 comments

Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what's next.

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51: Extending the customer lifecycle with Drew Sanocki

Leighton Taylor | | 0 comments

envision.io/51

Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.

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EP 050: How Corey Ferreira started a profitable ecommerce brand in 5 weeks with Alibaba

Leighton Taylor | | 0 comments

envision.io/50

Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba. I had Corey on the show to talk about how he built this business, how Shopify is going to give the business away to a lucky winner (you can enter the drawing here), and how the new owner could potentially grow the business from here.

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EP 049: Tucker Schreiber on what it's like to work at Shopify while starting ecommerce shops on the side

Leighton Taylor | | 0 comments

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Tucker Schreiber from Shopify's Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he's continued starting online stores while working there.

A few of the topics we discuss in this episode include:

  • Should you go to college or start a business?
  • What's it like to work at Shopify?
  • How Tucker started a business selling maple bacon-flavored coffee and other unusual coffees, selling $40k in the first 3 months
  • How some people are 100x more successful than others without being 100x smarter. What gives?

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EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions

Leighton Taylor | | 0 comments

Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.

Follow Kurt on Twitter @kurtinc and check out KurtElster.com.

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