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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

55: How to write amazing copy that generates sales, with Stephanie Simon

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What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?

All shall be revealed in this conversation with Stephanie Simon.

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54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more

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Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.

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53: How to double your audience through blogger outreach, with Kai Davis

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Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to systematize his outreach.

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52: Getting started selling on Amazon, with Shabbir Nooruddin

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Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what's next.

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51: Extending the customer lifecycle with Drew Sanocki

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envision.io/51

Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.

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