How to create an effective call to action for your ecommerce website
A call to action (CTA) is where you encourage the visitors to your site to take a specific action. A call to action might be something like "Sign up for our newsletter" or "Browse products."
As an ecommerce website owner, you eventually want visitors to purchase something, so your calls to action throughout the site should funnel your visitors towards making a purchase. The final calls to action will be "Add to cart" and "Checkout," (or something like that).
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