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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

EP 010: 8 tips for writing product descriptions that sell

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I know from personal experience that writing product descriptions for your ecommerce business is a daunting task. It can be overwhelming to look at all of your products and realize that each one needs its own well-written paragraph of sales copy. This is especially intimidating if you're not really comfortable writing, or just don't think you're the best writer in the world (hey, we all have our strengths ;)).

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EP 009: 4 questions to ask yourself to help craft your Unique Selling Proposition

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In this episode, I go into detail about how to craft your very own Unique Selling Proposition (USP). A USP is essentially what makes you different from your competitors--it's the reason why people buy from you rather than someone else.

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EP 008: How Travis Phipps used PPC to build a 6-figure niche ecommerce business

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In this episode, I interview Travis Phipps, who started an ecommerce business in 2009 and built it to do almost a million dollars in revenue in just 4 years marketing it primarily with PPC. Travis explains exactly how he grew his business using PPC advertising, and how he runs the business from home. Like any entrepreneur, he faced challenges and difficulties along the way, and in our conversation he shares the lessons he learned through overcoming those challenges.

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EP 007: Interview with Bill D'Alessandro - How one guy created a product, quit his job, and built a 4HWW business

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In this episode, I interview Bill D'Alessandro, a guy who developed his own consumer product to sell while working a job in investment banking. Bill started selling the product out of his garage, and then built an automated system that ran the business on autopilot--a true 4-Hour Work Week-style business.

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EP 006: Interview with Billy Murphy - How to buy ecommerce sites on Flippa and build an ecommerce empire

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In this episode, I interview Billy Murphy of ForeverJobless.com. Billy is a highly successful ecommerce entrepreneur and blogger, and I'm very excited to share his experience with you. Specifically, we'll talk about how Billy buys ecommerce sites on Flippa and then outsources the management of them. We'll also hear Billy's take on how to create an ecommerce authority site for a particular niche.

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