Ecommerce Pulse

Entrepreneurs are a different kind of people. They are never completely satisfied with the normal, acceptable lifestyle commonly called "successful" by the rest of society. This traditional "success" often includes a good job, a nice house with a 30-year mortgage, a couple of nice cars (on which it's considered OK to owe a lot of money), a few weeks of vacation every year from the job you don't really enjoy, etc.

One of the most common questions I get from listeners and readers is how to choose a niche. If you're anything like me, then the prospect of choosing a niche for the business that will dominate every spare moment and thought you have for the next few months (or years) is just a tad intimidating, isn't it?

I know from personal experience that writing product descriptions for your ecommerce business is a daunting task. It can be overwhelming to look at all of your products and realize that each one needs its own well-written paragraph of sales copy. This is especially intimidating if you're not really comfortable writing, or just don't think you're the best writer in the world (hey, we all have our strengths ;)).

In this episode, I go into detail about how to craft your very own Unique Selling Proposition (USP). A USP is essentially what makes you different from your competitors--it's the reason why people buy from you rather than someone else.

In this episode, I interview Travis Phipps, who started an ecommerce business in 2009 and built it to do almost a million dollars in revenue in just 4 years marketing it primarily with PPC. Travis explains exactly how he grew his business using PPC advertising, and how he runs the business from home. Like any entrepreneur, he faced challenges and difficulties along the way, and in our conversation he shares the lessons he learned through overcoming those challenges.