Ecommerce Pulse

I've worked with many ecommerce entrepreneurs who have great products, great ideas, and great ambitions. But once their stores are online, they sometimes slowly get discouraged and eventually give up on their business because they simply aren't getting enough traffic to make sales.

I think that effective marketing is one of the most challenging parts of starting a successful ecommerce business--anyone can get a store online, but getting qualified traffic to your site can be tough! If you are just getting started with your ecommerce store, I want to make sure you have some ideas about how to drive traffic to your site so that you don't give up in frustration after spending so much time building a great website.

Let's face it: savvy consumers today will shop around online for the best price, often finding it on Amazon or other big-box ecommerce stores. It can be difficult or impossible for small ecommerce stores like yours to compete with the low prices offered by big stores like Amazon. How in the world can you compete with them? If you can't compete on price, you'll have to figure out other ways to win sales over the big merchants. It is possible to attract customers without necessarily having the lowest prices by competing on other factors. Keep reading to find out how!

Some of the tutorials here at Ecommerce Pulse require you to edit the CSS for your Shopify theme. If you're not a web developer, you may not be sure how to edit this, so this post will simply show you where to go to find it. 1. Log in to your Shopify Admin. 2. In the sidebar on the left, click on "Online Store." 2. You'll be on the "Themes" page by default. Click on the "..." button for your currently published theme, then click "Edit HTML/CSS." 3. On the left side, scroll down to the Assets folder, then click on...

Video Walkthrough

Creating two columns of text on a page in your Shopify store is not difficult. You'll need to edit a bit of code, but no coding experience is necessary--I'll walk you through each step.