Ecommerce Pulse

envision.io/51

Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.

Links mentioned on the show:

• Karmaloop
• Mineral
• Nerd Marketing
• Klaviyo
• Rejoiner
• CartHook
• Toggl
• The Pomodoro Technique
• Tomighty
• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

envision.io/50

Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba. I had Corey on the show to talk about how he built this business, how Shopify is going to give the business away to a lucky winner (you can enter the drawing here), and how the new owner could potentially grow the business from here.

Links mentioned on the show:

• Embolden.co
• Case study on the Shopify blog
• Fiverr
• Twitch
• Shopify Masters episode
• Alibaba
• /r/shutupandtakemymoney
• Muse
• Calm
• Headspace
• Shopify blog
• @coreyvf

envision.io/49

Tucker Schreiber from Shopify's Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he's continued starting online stores while working there.

A few of the topics we discuss in this episode include:

• Should you go to college or start a business?
• What's it like to work at Shopify?
• How Tucker started a business selling maple bacon-flavored coffee and other unusual coffees, selling $40k in the first 3 months
• How some people are 100x more successful than others without being 100x smarter. What gives?

Links mentioned on the show:

• Diggnation
• Flippa
• Empire Flippers
• Hooked
• Checklist Manifesto
• Airmail
• Boomerang
• Buffer
• fase.space
• @TuckerSchreiber
• Shopify Blog

Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.

Follow Kurt on Twitter @kurtinc and check out KurtElster.com.

Links referenced during the show:

• Podcast Motor
• Headphone.com
• KurtElster.com
• Ethercycle.com
• Help A Reporter Out
• PR Leads
• White Shark Media
• Kit CRM
• Klaviyo
• Shopify Entrepreneurs Facebook group
• An example of an awesome About page on Faucet Outlets

Adding a wholesale area to your Shopify store is easy, and it doesn't require an expensive app. Just copy and paste a bit of code and you're all set!

This tutorial will help you set up a wholesale section in your Shopify store. This means that you'll be able to make certain products, collections, and pages locked down so that only customers that you've approved as wholesalers will have access to them.

This method uses Shopify's existing customer accounts feature--just tag the customer accounts who you've approved and they'll be able to access your wholesale products, collections, and pages.

Watch the video below to see how to install this wholesale feature. All of the code you'll need is in the tutorial below.