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EP 010: 8 tips for writing product descriptions that sell


I know from personal experience that writing product descriptions for your ecommerce business is a daunting task. It can be overwhelming to look at all of your products and realize that each one needs its own well-written paragraph of sales copy. This is especially intimidating if you're not really comfortable writing, or just don't think you're the best writer in the world (hey, we all have our strengths ;)).

My goal in this episode is to give you some practical strategies and tools to help you write effective product copy. In addition to the 8 strategies I discuss in the episode, I've also put together a free worksheet that you can download to help you begin crafting your own product descriptions. The worksheet breaks up the complicated tasks of brainstorming product features and benefits, telling a story, and engaging the reader into small, easy-to-tackle steps. Download the worksheet below.

Here's a preview of what we discuss in this episode:

  • Why you shouldn't use the descriptions provided by your product manufacturer
  • An update on the progress of my own ecommerce business (
  • 8 tips for writing ecommerce product descriptions that engage the reader and result in sales (even if you're not a writer)
To hear this episode, click play below or download in iTunes.

Links referenced during the show:

FREE worksheet download

I put together this worksheet to walk you through the process of writing an effective and well-written product description. Even if you're not a great writer, this worksheet will give you some easy steps to walk through to craft product copy that sells.

Blog posts and resources used to research this episode (that you just might benefit from reading)

Quote of the week:

“Most remarkable people are not remarkable by nature. Instead, they made a few key choices along the way that helped them overcome their fears.” ~ Chris Gillebeau

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