Shopify news, tutorials, and more
April 21, 2026
April 25, 2026
Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars.
SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important to build the foundation for your site’s success and then work a little bit each week and each month to make improvements.
This guide has been especially written for online stores using Shopify. However, the principles apply no matter what platform you’re using.
There are two parts to SEO—onsite and offsite SEO.
This article will explain the basics of both onsite and offsite SEO, and I'll show you the exact strategies and tools I use to increase organic traffic to my sites and my clients' sites.
May 23, 2018
Sometimes you need to let your customers customize a product before checkout on your Shopify store. Maybe you offer monograms, or you need to let customers upload a file, or you want to let them choose from other custom options.
There are plenty of apps that can do this, but apps are expensive and they bloat your store by adding extra scripts and slowing down your site.
Fortunately, there's a lot you can do to offer customized products without paying for an app or hiring a developer. Plus, these methods only require a tiny amount of code (no JavaScript), so your site doesn't get unnecessarily slowed down.
In this tutorial, I'll show how you offer extensive customizations to your products on Shopify. Check out the example below to see what's possible.
June 08, 2016
April 15, 2016
One of my most popular posts of all time is 11 top blogs you should follow as an ecommerce entrepreneur. That list was written back in 2013, and it's currently result #2 in Google when you search for "ecommerce blog," so I figured it's time for an update!
Here are the top ecommerce blogs I recommend you follow to stay on top of what's going on in the world of ecommerce. The blogs listed below will teach you loads of invaluable info about choosing an ecommerce niche,, conversion rate optimization, SEO, the latest tips and tricks for marketing your products, and lots more.
January 17, 2022
Adding a wholesale area to your Shopify store is easy, and it doesn't require an expensive app. Just copy and paste a bit of code and you're all set!
This tutorial will help you set up a wholesale section in your Shopify store. This means that you'll be able to make certain products, collections, and pages locked down so that only customers that you've approved as wholesalers will have access to them.
This method uses Shopify's existing customer accounts feature--just tag the customer accounts who you've approved and they'll be able to access your wholesale products, collections, and pages.
Watch the video below to see how to install this wholesale feature. All of the code you'll need is in the tutorial below.
December 30, 2015
Podcasts are the most intimate and powerful form of media, in my opinion. Video is up there too, but one reason podcasts are so wonderful is that you don’t have to be sitting in one place, staring at a screen—you can be exercising, cleaning your house, driving, shopping, working, or whatever you normally do, and podcasts will be changing your life in the background.
The single habit that has had the greatest impact on who I am as a person, my income and career, and my mindset is listening to podcasts.
If you want to take your business to the next level, learn a new language, study philosophy, or just become a more well-rounded and interesting person, you should be listening to podcasts on a daily basis.
I’ve listed to podcasts almost every day for the past 5 years, and they have absolutely changed my life for the better. Let me tell you how.
November 16, 2015
You're an Entrepreneur. A Freelancer. A Solopreneur. A general Badass.
You're hungry and you've been chasing the dream: a thriving business that affords you the lifestyle some people have only dreamt about.
With such ambitious dreams, it can be easy to become immersed in your business at the expense of your mental and physical health.
The best entrepreneurs are the ones that recognize that their business is an extensions of themselves and that striving to be the best version of themselves is critical to their success.
These four habits will ensure you never lose sight of what's most important to realizing your dreams: YOU.
February 25, 2016
Most people are not going to subscribe to your email list by using the little form in your site's footer or sidebar. This is especially true if you don't offer an incentive for people to subscribe. The fastest way to quickly build up your email list is to drive quality traffic to a landing page that offers a good reason for the visitor to subscribe (like a newsletter, free email course, or discount code), and features a big signup form that they simply can't ignore.
