Topics covered in this episode:
- How Ken and his family designed and manufactured a brand new product in the pet industry
- Dealing with intellectual property issues for new products (like patents and trademarks)
- How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
- Scaling a new ecommerce business while continuing to work a regular job
Links mentioned on the show:
An announcement bar is a great way to display a free shipping offer, sale, or other promotion. And there's no need to use an app with a monthly fee for this feature. Just copy a few lines of code into your theme and you're all set! This free announcement bar also lets you show an optional "free shipping countdown," so shoppers will always know how close they are to receiving free shipping! Here's how (full written tutorial below the video): 1. Open the theme editor in Shopify. This can be found under Online Store > Themes > Actions > Edit code....
Google Shopping is the future of search advertising.
That might seem like a bold statement because there are still a ton of text ads in your search results.
But over the last couple of years we’ve seen numerous changes that indicate this is where Google wants to take ecommerce advertising. The biggest change was the removal of text ads in the sidebar. Now the only ads that are left in that spot are Shopping Ads.
So if this really is where things are headed, can you afford to not at least consider whether Google Shopping is interesting for your ecommerce store?
In this post we’ll take a closer look at what exactly Google Shopping is and how you can get started with it.d
Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars.
SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important to build the foundation for your site’s success and then work a little bit each week and each month to make improvements.
This guide has been especially written for online stores using Shopify. However, the principles apply no matter what platform you’re using.
There are two parts to SEO—onsite and offsite SEO.
This article will explain the basics of both onsite and offsite SEO, and I'll show you the exact strategies and tools I use to increase organic traffic to my sites and my clients' sites.
Sometimes you need to let your customers customize a product before checkout on your Shopify store. Maybe you offer monograms, or you need to let customers upload a file, or you want to let them choose from other custom options.
There are plenty of apps that can do this, but apps are expensive and they bloat your store by adding extra scripts and slowing down your site.
Video tutorial (full written tutorial with all code below)
In this tutorial, I'll show how you offer extensive customizations to your products on Shopify. Check out the example below to see what's possible.
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