63: Dropshipping vs. buying wholesale, with Richard Lazazzera

Leighton Taylor | | 0 comments

Topics covered in this episode:

  • Differences between dropshipping and buying wholesale
  • Pros and cons of drop shipping and scenarios when you might want to try it
  • Tips to be successful with dropshipping
  • How the "free plus shipping" model works and things to consider before trying it
  • Pros and cons of buying wholesale
  • Tips for improving your packaging
  • What makes buying wholesale a better model than dropshipping
  • Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

Links mentioned on the show:

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62: When your Amazon product flops, with Shabbir Nooruddin

Leighton Taylor | | 0 comments

Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

  • Some lessons that Shabbir has learned through this seeming “failure”
  • Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

Links mentioned on the show:

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61: Research-based A/B testing, with Nick Disabato

Leighton Taylor | | 0 comments

Topics covered in this episode:

  • Nick D's work, writing, tips, and tools
  • Basics of A/B testing
  • How to interview your customers to learn what needs to change on your website
  • How to know when your business is ready for A/B testing
  • Most common UX and copy mistakes to watch out for
  • Common misconceptions about A/B testing

Links mentioned on the show:

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60: How to hire and work with virtual assistants

Leighton Taylor | | 0 comments

Topics covered in this episode:

  • How to know when it’s the right time to hire a VA
  • What you should look for in a good VA and how to prepare for having one
  • Helpful tips in the hiring process and in managing a VA
  • Listener store critique – Suniela

Links mentioned on the show:

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59: Effective abandoned cart campaigns with Jordan Gal

Leighton Taylor | | 0 comments

How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?

Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue.

Topics covered in this episode:

  • How to get as much revenue as possible from the money you're already putting into driving traffic to your site
  • Factors that have an impact on abandoned cart conversions
  • How much of a difference abandoned cart software will make on your conversion rate
  • Jordan’s recommended abandoned cart campaign to buyers and why it works
  • Should you use discount codes to get people to come back to an abandoned cart? If so, when?
  • What to consider when choosing an abandoned cart followup service
  • Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions

Links mentioned on the show:

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58: Getting a high-quality store design on a bootstrapped budget

Leighton Taylor | | 0 comments

I’m excited to announce that Richard Lazazzera and I have decided to partner up for a series of episodes. We haven’t set a definite end point, but we’re planning to do regular shows together about twice a month.

My main goal with this podcast is to help my listeners build and grow their ecommerce businesses, so we’ll be talking about strategies and tips for how to build your store and market effectively. We’ll also be talking about current events in the world of Shopify and ecommerce, our favorite apps and tools, and the projects we’re working on.

As we mentioned on the show, we’ll also be doing listener store critiques. One of the most common requests on the Facebook communities we’re part of is “Please review my store and tell me why I’m not getting sales,” and we’ve agreed to do live critiques on the show of stores submitted by listeners. To submit a store for us to critique, email your store URL Leighton at hello@envision.io. Make sure to mention how you’re driving traffic to your site and what kinds of results you’ve seen so far!

Topics covered in this episode:

  • How to know when to put money into redesigning your site and how to go about it.
  • What to look for when choosing a design agency/freelancer.
  • Resources for finding awesome font and color combinations
  • Tips on how to be prepared to work with the design company.
  • Knowing if and when to hire professionals or do-it-yourself.
  • Tips for designing your website yourself and making it look professional.
  • How to get good photography for your site.
  • Our favorite tools to manage your business.

Links mentioned on the show:

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How calculating the value of your time will change the way you make decisions

Leighton Taylor | | 0 comments

As entrepreneurs, it’s pretty common for our productivity to directly correlate with the numbers in our bank accounts. If your income is based on actual productivity rather than clocking a certain number of hours, an extremely practical exercise can be to calculate how much your time is worth and start making choices accordingly.

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57: How to use Facebook to grow your business, with Mojca Mars

Leighton Taylor | | 0 comments

Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you should post valuable content directly within Facebook (rather than making someone click on a link), the next big social media platform you should get in on early, and why using tools like Hootsuite or Buffer can actually hurt your social media efforts.

Links mentioned on the show:

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