In today's episode, you'll be listening in on a coaching session with Donnie Lawson. Donnie is in the planning stages of setting up his ecommerce business, and you'll hear us talk about the criteria he used to choose his niche, how he's finding suppliers, some tips for how to build credibility when approaching wholesalers as a new business, and tons of other great discussion.
To hear the episode, click play below or download in iTunes.
Links referenced during the show:
- Out of the Sandbox Shopify Themes (my favorite themes)
- The Product Listing Ads Guide
- The Google Shopping Shopify App
4 comments
Thanks for having me on the show Leighton. You had tons of great advice for me!
Hey Leighton, great podcast! And congrats to Donnie!
I would really like to know how do you get such a low CPC on facebook and now with PLA’s? Is there a guide or blog you would recommend?
All the best!
Hector
Definitely Donnie! I really enjoyed our talk, and I can’t wait to see what you do with your ideas in the future!
Hi Hector,
Thanks for listening, and for your kind comment!
The CPC on Facebook and PLAs really depends on what you’re selling and how competitive that particular niche is. The more competitors there are that are bidding on the same ad placement, the more expensive it will be.
However, I understand that you can optimize your ad campaigns over time to gradually decrease your CPC by narrowing down your most effective keywords and such. That’s something I’m definitely not an expert on yet, so I’d recommend starting with the Product Listing Ads Guide linked to in the show notes above. I’m working through that right now, and I’m also reading the Google Adwords for Dummies book (available on Amazon). I’d suggest starting with those two resources first and going from there!