Today I’m talking with Rod Zwahlen from WhitePlum.com. You may remember Hilary Zwahlen from episode 39. Rod and Hilary are married and are a cool example of a couple who is running an ecommerce business together.
You may remember that Hilary originally started the business while also being a full-time Mom, and once the business took off, her husband Rod and his brother Jay both quit their jobs and joined the team.
So today Rod and I will be talking about 5 common startup myths and how his experience with White Plum has proven that not all startups fit into the same mold.
We also dig into some of the details about why White Plum has been so successful and their plans for future growth.
To hear the episode, click play above or download in iTunes.