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56: How to use content marketing to grow your ecommerce business, with Casandra Campbell


Casandra Campbell is the managing editor of the Shopify blog, so she's got serious chops when it comes to content marketing. Shopify's content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing plays a huge role in driving new visitors to Shopify.

Casandra has also worked as a holistic marketing consultant in the past, and she is a cofounder of Liberty Village Brewing Company, a craft brewer in Toronto.

Here's an overview of the topics we discuss on the show:

  • How long should you plan on doing content marketing to see results?
  • How often should you publish blog posts?
  • After you publish great content, how can you promote it to drive traffic?
  • When reaching out to influencers, how can you make it more likely that they’ll read your email pitch and share your content?
  • Why do most ecommerce store blogs flounder, and how can you make one that really engages your audience and drives lots of traffic?
  • How Casandra works her job at Shopify while also running a brewing company on the side with her friends
  • The tools and techniques she uses to collaborate and run the brewing business
  • Waking up naturally—why it’s one of the biggest positive changes Casandra’s made in her life

Links mentioned on the show:

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