The Ecommerce Pulse Podcast:

Real conversations with proven ecommerce experts & entrepreneurs

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“If you’re interested in learning the right way to get an ecommerce business up and running, I highly recommend Leighton’s podcast. Good stuff!”

- Andrew Youderian, eCommerceFuel

“Leighton's podcast is like sitting at a table of good friends, all discussing what's happening and what's working in the world of ecommerce. A absolutely must follow podcast for all ecommerce entrepreneurs.”

- Richard lazazzera, A Better Lemonade Stand

Hi, I'm Leighton.

I have one driving goal: to help my listeners and clients make more money with their ecommerce businesses. I’ve been building Shopify sites for three years, and during that time I’ve had the opportunity to work with some unbelievably smart, hard-working entrepreneurs.

This podcast is where I sit down with successful entrepreneurs, consultants, and other experts and pick their brains for about an hour each week, and then I share those conversations with you, for free.

You’ll hear the most cutting-edge tips and tricks for things like niche selection, product development, SEO, PPC, PR/outreach, you name it. Podcasts have tremendously impacted my life, and I hope that Ecommerce Pulse can help you learn something new today that will help you grow your business.

My guests on the show include:

Andrew Youderian

eCommerce Fuel

Drew Sanocki

Nerd Marketing

Richard Lazazzera

A Better Lemonade Stand

Billy Murphy

Forever Jobless

Tucker Schreiber


Shabbir Nooruddin

Bootstrapping Ecommerce

Corey Ferreira


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Latest Episodes

63: Dropshipping vs. buying wholesale, with Richard Lazazzera

Topics covered in this episode:

  • Differences between dropshipping and buying wholesale
  • Pros and cons of drop shipping and scenarios when you might want to try it
  • Tips to be successful with dropshipping
  • How the "free plus shipping" model works and things to consider before trying it
  • Pros and cons of buying wholesale
  • Tips for improving your packaging
  • What makes buying wholesale a better model than dropshipping
  • Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

Links mentioned on the show:

View full show notes →

62: When your Amazon product flops, with Shabbir Nooruddin

Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

  • Some lessons that Shabbir has learned through this seeming “failure”
  • Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

Links mentioned on the show:

View full show notes →

61: Research-based A/B testing, with Nick Disabato

Topics covered in this episode:

  • Nick D's work, writing, tips, and tools
  • Basics of A/B testing
  • How to interview your customers to learn what needs to change on your website
  • How to know when your business is ready for A/B testing
  • Most common UX and copy mistakes to watch out for
  • Common misconceptions about A/B testing

Links mentioned on the show:

View full show notes →

60: How to hire and work with virtual assistants

Topics covered in this episode:

  • How to know when it’s the right time to hire a VA
  • What you should look for in a good VA and how to prepare for having one
  • Helpful tips in the hiring process and in managing a VA
  • Listener store critique – Suniela

Links mentioned on the show:

View full show notes →

59: Effective abandoned cart campaigns with Jordan Gal

How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?

Jordan Gal of joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue.

Topics covered in this episode:

  • How to get as much revenue as possible from the money you're already putting into driving traffic to your site
  • Factors that have an impact on abandoned cart conversions
  • How much of a difference abandoned cart software will make on your conversion rate
  • Jordan’s recommended abandoned cart campaign to buyers and why it works
  • Should you use discount codes to get people to come back to an abandoned cart? If so, when?
  • What to consider when choosing an abandoned cart followup service
  • Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions

Links mentioned on the show:

View full show notes →

58: Getting a high-quality store design on a bootstrapped budget

I’m excited to announce that Richard Lazazzera and I have decided to partner up for a series of episodes. We haven’t set a definite end point, but we’re planning to do regular shows together about twice a month.

My main goal with this podcast is to help my listeners build and grow their ecommerce businesses, so we’ll be talking about strategies and tips for how to build your store and market effectively. We’ll also be talking about current events in the world of Shopify and ecommerce, our favorite apps and tools, and the projects we’re working on.

As we mentioned on the show, we’ll also be doing listener store critiques. One of the most common requests on the Facebook communities we’re part of is “Please review my store and tell me why I’m not getting sales,” and we’ve agreed to do live critiques on the show of stores submitted by listeners. To submit a store for us to critique, email your store URL Leighton at Make sure to mention how you’re driving traffic to your site and what kinds of results you’ve seen so far!

Topics covered in this episode:

  • How to know when to put money into redesigning your site and how to go about it.
  • What to look for when choosing a design agency/freelancer.
  • Resources for finding awesome font and color combinations
  • Tips on how to be prepared to work with the design company.
  • Knowing if and when to hire professionals or do-it-yourself.
  • Tips for designing your website yourself and making it look professional.
  • How to get good photography for your site.
  • Our favorite tools to manage your business.

Links mentioned on the show:

View full show notes →

57: How to use Facebook to grow your business, with Mojca Mars

Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you should post valuable content directly within Facebook (rather than making someone click on a link), the next big social media platform you should get in on early, and why using tools like Hootsuite or Buffer can actually hurt your social media efforts.

Links mentioned on the show:

View full show notes →

56: How to use content marketing to grow your ecommerce business, with Casandra Campbell

Casandra Campbell is the managing editor of the Shopify blog, so she's got serious chops when it comes to content marketing. Shopify's content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing plays a huge role in driving new visitors to Shopify.

Casandra has also worked as a holistic marketing consultant in the past, and she is a cofounder of Liberty Village Brewing Company, a craft brewer in Toronto.

Here's an overview of the topics we discuss on the show:

  • How long should you plan on doing content marketing to see results?
  • How often should you publish blog posts?
  • After you publish great content, how can you promote it to drive traffic?
  • When reaching out to influencers, how can you make it more likely that they’ll read your email pitch and share your content?
  • Why do most ecommerce store blogs flounder, and how can you make one that really engages your audience and drives lots of traffic?
  • How Casandra works her job at Shopify while also running a brewing company on the side with her friends
  • The tools and techniques she uses to collaborate and run the brewing business
  • Waking up naturally—why it’s one of the biggest positive changes Casandra’s made in her life

Links mentioned on the show:

View full show notes →

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