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Building an online business for freedom, independence, and fulfillment


In the past year, I've had the amazing opportunity to start my own business, work from home, and enjoy the freedom of being my own boss. Right now I'm sitting in a hotel lobby, sipping coffee and working on my laptop, since my wife and I are currently traveling and working on the road. It's an incredibly free feeling to be able to pick up and travel whenever we want to, not having jobs to tie us down. I've always had that entrepreneurial bug--always having a new business idea and wanting to start something new--but it wasn't until this past year that my business grew enough to support us full-time.

So what's my business? I build websites for small businesses. I started as a freelancer several years ago while still in college and then while working another job, but this past year I took the plunge and went full-time working for myself. I quickly grew too busy to handle all of my work myself, so I hired a couple of people to help me with the work. I now spend most of my time building custom Shopify websites for ecommerce startups, and I love it. Working with fellow entrepreneurs is so exciting, because every day I'm interacting with people who are passionate about starting a business, just like me. There is honestly no group of people I'd rather work with--their passion is invigorating and inspiring. Some of them are people (perhaps like you) who are miserable in their jobs, and want the freedom and independence of running their own business.

I'm not a guru. I haven't built ecommerce businesses that have made me fabulously wealthy. Not yet, anyway. And I don't know everything there is to know about this, but I do believe I have valuable information that I've gleaned from my experience working first-hand with a large number of ecommerce entrepreneurs, and I want to share that with anyone who finds it helpful. My goal is to give you all of the tools and information you need to successfully build your own online store, and I'm going to build a store myself as we go. I'll definitely make mistakes, and I'll be learning a lot as I go, but I'm going to document everything here for your benefit, so I'd love to have you along for the journey.

If I already work from home on my own business, why do I want to start an ecommerce business? Well, my business (building websites) is a service business, so I'm still trading my time for money. I believe that an ecommerce business has a greater potential for passive income, since it's possible to create systems that automate the process of providing a product and customer service. My goal is to build a business that does not require me to work 8 hours a day to keep it going, but instead requires routine supervision and maintenance to keep the machine running smoothly.

If you want to build an online business that allows you to quit your job, support you and your family, be your own boss, and experience the fulfillment of starting a successful business, Ecommerce Pulse is written for you, and I'd love to have you as part of our community.

What's next?

The next step for me is to do research and choose a niche for my store. I don't know yet what my niche will be, but I'll be writing another post soon about my research and what I've learned about choosing a niche. I hope to see you there! I'd also love to hear your story, so feel free to comment below, or you can Tweet me or find me on Facebook.

Free Course: Proven Ecommerce Growth Strategies

Hi! I’m Leighton, and I’m thrilled that you’re here. I've put together a free 9-day course revealing all of my best strategies to increase traffic and boost conversions. Sign up to get the first lesson in your inbox instantly, plus occasional tips and articles to help you grow your business.

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