You've launched your ecommerce site. Now what?
You've picked a niche, found suppliers, set up a website, and celebrated the opening of your new online store. Your hopes are high, and your excitement is through the roof. You are now officially an ecommerce entrepreneur!
But as you stare at your computer screen, waiting for orders to come rolling in, a question floats to the surface of your mind: How can I make my first sale? And my second? And how can I continue building my business into a thriving shop? What's next?
Lifestyle entrepreneur. Solopreneur. Digital nomad. Location-independent entrepreneur. Wantrepreneur?
My wife Ryan and I were laughing the other day at some of the buzzwords and made-up words that we see going around the interwebs these days. Whatever you call yourself, there's a growing community of people who have left the 9-5, started their own thing, and are now location-independent (or are working towards it).
For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit.
However, I've been experimenting with Facebook ads and Google PLAs, and I've made some surprising discoveries that I'm going to share with you as I continue to experiment and learn. Today I'll share some basic PPC principles and what I've learned through using Facebook ads, and then I'll update you in a future post on how the Google PLAs are going.
Who has time to read more blogs, right? With all of the blogs, podcasts, and books being thrown your way, you might not even feel like trying to fit more consumption into your life.
I feel the same way, but one thing I've learned over the past year or so is the importance of flooding my mind with the thoughts of people who I want to be like. There's a quote you've probably heard before by Charlie "Tremendous" Jones: “You will be the same person in five years as you are today except for the people you meet and the books you read.”
By carefully choosing blogs to read by great thinkers and inspirational writers, you have the chance to "meet" and be influenced by people in a way that will powerfully shape your growth as an entrepreneur.
Entrepreneurs are a different kind of people. They are never completely satisfied with the normal, acceptable lifestyle commonly called "successful" by the rest of society. This traditional "success" often includes a good job, a nice house with a 30-year mortgage, a couple of nice cars (on which it's considered OK to owe a lot of money), a few weeks of vacation every year from the job you don't really enjoy, etc.
Popular11 top blogs you should follow as an ecommerce entrepreneur
How to add a wholesale area to your Shopify store without an app
Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store
How to add tabs to product pages in Shopify
My story: Why I gave up my plans for an MBA and years in the corporate world to start my own business
How to add an FAQ accordion to your Shopify store
5 ways to support yourself financially while bootstrapping an online business
5 ways to test demand for your product before building an online store
Video tutorial: How to create a Shopify landing page to build your email list