Topics covered in this episode:

• Nick D's work, writing, tips, and tools
• Basics of A/B testing
• How to interview your customers to learn what needs to change on your website
• How to know when your business is ready for A/B testing
• Most common UX and copy mistakes to watch out for
• Common misconceptions about A/B testing

Links mentioned on the show:

• Draft
• Baymard Institute
• ConversionXL
• VWO (Visual Website Optimizer)
• Cadence & Slang
• Revise Weekly
• Don’t Make Me Think
• Interviewing Users
• Make Money Online
• Calendly
• SaneBox
• MailRoute
• Slack
• How to Hire a Part-Time Employee
• Draft Evidence