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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

64: Inventing a new product and selling it online, with Ken Foster

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Topics covered in this episode:

  • How Ken and his family designed and manufactured a brand new product in the pet industry
  • Dealing with intellectual property issues for new products (like patents and trademarks)
  • How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
  • Scaling a new ecommerce business while continuing to work a regular job

Links mentioned on the show:

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63: Dropshipping vs. buying wholesale, with Richard Lazazzera

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Topics covered in this episode:

  • Differences between dropshipping and buying wholesale
  • Pros and cons of drop shipping and scenarios when you might want to try it
  • Tips to be successful with dropshipping
  • How the "free plus shipping" model works and things to consider before trying it
  • Pros and cons of buying wholesale
  • Tips for improving your packaging
  • What makes buying wholesale a better model than dropshipping
  • Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

Links mentioned on the show:

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62: When your Amazon product flops, with Shabbir Nooruddin

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Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

  • Some lessons that Shabbir has learned through this seeming “failure”
  • Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

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61: Research-based A/B testing, with Nick Disabato

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Topics covered in this episode:

  • Nick D's work, writing, tips, and tools
  • Basics of A/B testing
  • How to interview your customers to learn what needs to change on your website
  • How to know when your business is ready for A/B testing
  • Most common UX and copy mistakes to watch out for
  • Common misconceptions about A/B testing

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60: How to hire and work with virtual assistants

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Topics covered in this episode:

  • How to know when it’s the right time to hire a VA
  • What you should look for in a good VA and how to prepare for having one
  • Helpful tips in the hiring process and in managing a VA
  • Listener store critique – Suniela

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