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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

63: Dropshipping vs. buying wholesale, with Richard Lazazzera

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Topics covered in this episode:

  • Differences between dropshipping and buying wholesale
  • Pros and cons of drop shipping and scenarios when you might want to try it
  • Tips to be successful with dropshipping
  • How the "free plus shipping" model works and things to consider before trying it
  • Pros and cons of buying wholesale
  • Tips for improving your packaging
  • What makes buying wholesale a better model than dropshipping
  • Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

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62: When your Amazon product flops, with Shabbir Nooruddin

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Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

  • Some lessons that Shabbir has learned through this seeming “failure”
  • Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

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61: Research-based A/B testing, with Nick Disabato

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Topics covered in this episode:

  • Nick D's work, writing, tips, and tools
  • Basics of A/B testing
  • How to interview your customers to learn what needs to change on your website
  • How to know when your business is ready for A/B testing
  • Most common UX and copy mistakes to watch out for
  • Common misconceptions about A/B testing

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60: How to hire and work with virtual assistants

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Topics covered in this episode:

  • How to know when it’s the right time to hire a VA
  • What you should look for in a good VA and how to prepare for having one
  • Helpful tips in the hiring process and in managing a VA
  • Listener store critique – Suniela

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59: Effective abandoned cart campaigns with Jordan Gal

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How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?

Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue.

Topics covered in this episode:

  • How to get as much revenue as possible from the money you're already putting into driving traffic to your site
  • Factors that have an impact on abandoned cart conversions
  • How much of a difference abandoned cart software will make on your conversion rate
  • Jordan’s recommended abandoned cart campaign to buyers and why it works
  • Should you use discount codes to get people to come back to an abandoned cart? If so, when?
  • What to consider when choosing an abandoned cart followup service
  • Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions

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