Ecommerce Pulse

Adding tabs to your product pages is not difficult--all you have to do is copy and paste a little code here and there. There are two different ways of adding tabs, depending on how you want them to function, so continue reading about the two methods below.

Before starting an online store, it's important to find out if there is enough demand for your product. I would highly recommend NOT ordering $10,000 worth of doggy snowsuits from a Chinese manufacturer without first knowing if people are going to want to buy them! Spending money on R&D or inventory without first determining demand is a great way to flush all your startup capital down the toilet.

No matter how great you think your idea is, make sure you know some solid facts about the demand for your product before investing a lot of time and money in your idea.

I'm going to explain several different ways to test market demand, but it's probably best to use some combination of these.

I'm Leighton.

A few years ago I graduated from college and married my beautiful wife, Ryan. My degree was in Graphic Design, but I wasn't quite sure what type of job I wanted to pursue. My wife is a true globe-trotter, having grown up as a daughter of missionaries and having lived in Paris, Benin (that's in Africa), New Jersey, and Haiti before she went to college. She did not like the idea of settling down in America just yet, and I was eager to explore the world as well, so shortly after getting married we decided to find jobs as English teachers in China.

I've worked with many ecommerce entrepreneurs who have great products, great ideas, and great ambitions. But once their stores are online, they sometimes slowly get discouraged and eventually give up on their business because they simply aren't getting enough traffic to make sales.

I think that effective marketing is one of the most challenging parts of starting a successful ecommerce business--anyone can get a store online, but getting qualified traffic to your site can be tough! If you are just getting started with your ecommerce store, I want to make sure you have some ideas about how to drive traffic to your site so that you don't give up in frustration after spending so much time building a great website.