Google Shopping is the future of search advertising.
That might seem like a bold statement because there are still a ton of text ads in your search results.
But over the last couple of years we’ve seen numerous changes that indicate this is where Google wants to take ecommerce advertising. The biggest change was the removal of text ads in the sidebar. Now the only ads that are left in that spot are Shopping Ads.
So if this really is where things are headed, can you afford to not at least consider whether Google Shopping is interesting for your ecommerce store?
In this post we’ll take a closer look at what exactly Google Shopping is and how you can get started with it.d
Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars.
SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important to build the foundation for your site’s success and then work a little bit each week and each month to make improvements.
This guide has been especially written for online stores using Shopify. However, the principles apply no matter what platform you’re using.
There are two parts to SEO—onsite and offsite SEO.
This article will explain the basics of both onsite and offsite SEO, and I'll show you the exact strategies and tools I use to increase organic traffic to my sites and my clients' sites.
One of my most popular posts of all time is 11 top blogs you should follow as an ecommerce entrepreneur. That list was written back in 2013, and it's currently result #2 in Google when you search for "ecommerce blog," so I figured it's time for an update!
Here are the top ecommerce blogs I recommend you follow to stay on top of what's going on in the world of ecommerce. The blogs listed below will teach you loads of invaluable info about choosing an ecommerce niche,, conversion rate optimization, SEO, the latest tips and tricks for marketing your products, and lots more.
Podcasts are the most intimate and powerful form of media, in my opinion. Video is up there too, but one reason podcasts are so wonderful is that you don’t have to be sitting in one place, staring at a screen—you can be exercising, cleaning your house, driving, shopping, working, or whatever you normally do, and podcasts will be changing your life in the background.
The single habit that has had the greatest impact on who I am as a person, my income and career, and my mindset is listening to podcasts.
If you want to take your business to the next level, learn a new language, study philosophy, or just become a more well-rounded and interesting person, you should be listening to podcasts on a daily basis.
I’ve listed to podcasts almost every day for the past 5 years, and they have absolutely changed my life for the better. Let me tell you how.
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