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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

The biggest threat to your success with ecommerce: what you need to know!

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In my experience working with numerous budding ecommerce entrepreneurs, I've seen one mistake trip people up over and over again. It's something that we've probably all experienced at some point in our lives (in general life circumstances), and if you aren't careful there's a good chance it will kill your chances of success with ecommerce. What is this dangerous problem? 

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Why start an ecommerce store?

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I firmly believe that deep down inside, most people have the desire to own their own businesses. Maybe it's something about human nature--we like freedom, we like control, we like success. If you ask any random person on the street if they'd rather work for someone else or own their own business, I'd bet almost anything that most people would choose the latter.

You know what that feels like--that's why you're reading this sentence right now. You have that desire, and I completely understand, as I have the same gnawing urge. So how can you do this successfully? Is it really possible to build a business to where you can quit your job, be your own boss, and even make a lot of money?

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How to advertise your ecommerce store: 5 ways to build paid traffic

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I've worked with many ecommerce entrepreneurs who have great products, great ideas, and great ambitions. But once their stores are online, they sometimes slowly get discouraged and eventually give up on their business because they simply aren't getting enough traffic to make sales.

I think that effective marketing is one of the most challenging parts of starting a successful ecommerce business--anyone can get a store online, but getting qualified traffic to your site can be tough! If you are just getting started with your ecommerce store, I want to make sure you have some ideas about how to drive traffic to your site so that you don't give up in frustration after spending so much time building a great website.

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4 ways to compete on factors OTHER than price

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Let's face it: savvy consumers today will shop around online for the best price, often finding it on Amazon or other big-box ecommerce stores. It can be difficult or impossible for small ecommerce stores like yours to compete with the low prices offered by big stores like Amazon. How in the world can you compete with them? If you can't compete on price, you'll have to figure out other ways to win sales over the big merchants. It is possible to attract customers without necessarily having the lowest prices by competing on other factors. Keep reading to find out how!

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How to edit the CSS of your Shopify theme

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Some of the tutorials here at Ecommerce Pulse require you to edit the CSS for your Shopify theme. If you're not a web developer, you may not be sure how to edit this, so this post will simply show you where to go to find it. 1. Log in to your Shopify Admin. 2. In the sidebar on the left, click on "Online Store." 2. You'll be on the "Themes" page by default. Click on the "..." button for your currently published theme, then click "Edit HTML/CSS." 3. On the left side, scroll down to the Assets folder, then click on...

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