EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions
Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.
Links referenced during the show:
Adding a wholesale area to your Shopify store is easy, and it doesn't require an expensive app. Just copy and paste a bit of code and you're all set!
This tutorial will help you set up a wholesale section in your Shopify store. This means that you'll be able to make certain products, collections, and pages locked down so that only customers that you've approved as wholesalers will have access to them.
This method uses Shopify's existing customer accounts feature--just tag the customer accounts who you've approved and they'll be able to access your wholesale products, collections, and pages.
Watch the video below to see how to install this wholesale feature. All of the code you'll need is in the tutorial below.
Podcasts are the most intimate and powerful form of media, in my opinion. Video is up there too, but one reason podcasts are so wonderful is that you don’t have to be sitting in one place, staring at a screen—you can be exercising, cleaning your house, driving, shopping, working, or whatever you normally do, and podcasts will be changing your life in the background.
The single habit that has had the greatest impact on who I am as a person, my income and career, and my mindset is listening to podcasts.
If you want to take your business to the next level, learn a new language, study philosophy, or just become a more well-rounded and interesting person, you should be listening to podcasts on a daily basis.
I’ve listed to podcasts almost every day for the past 5 years, and they have absolutely changed my life for the better. Let me tell you how.
You're an Entrepreneur. A Freelancer. A Solopreneur. A general Badass.
You're hungry and you've been chasing the dream: a thriving business that affords you the lifestyle some people have only dreamt about.
With such ambitious dreams, it can be easy to become immersed in your business at the expense of your mental and physical health.
The best entrepreneurs are the ones that recognize that their business is an extensions of themselves and that striving to be the best version of themselves is critical to their success.
These four habits will ensure you never lose sight of what's most important to realizing your dreams: YOU.
Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in organic traffic. Listener questions answered about selling underwear online, how long it takes to break even, and more.
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