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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

EP 044: 5 Common Startup Myths, with Rod Zwahlen

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Today I’m talking with Rod Zwahlen from WhitePlum.com. You may remember Hilary Zwahlen from episode 39. Rod and Hilary are married and are a cool example of a couple who is running an ecommerce business together.

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EP 043: A transparent talk about the challenges of ecommerce with Robert of RCModelsWiz.co.uk

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Today I’m talking with my friend Robert, who started his online store last year selling RC cars, boats, and helicopters. Last month Robert and I exchanged a few emails and talked on Skype, and I wanted to have him on because he’s in a stage that I think a lot of us are in, where we’ve started a small ecommerce business but it hasn’t been as successful as we hoped. I talked about this two episodes ago with Shabbir, about how to know when to move on from an idea, but today Robert and I will be talking about what it’s like to still be going at it, struggling to grow your business day-by-day. We’re pretty much in the same life stage of our business--where it’s been around for at least a few months to a year, but we’re struggling to really get some traction with it.

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EP 042: Replacing a six-figure income in 1 year selling wedding linens, with Steve Chou

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Today I’m joined by Steve Chou of MyWifeQuitHerJob.com. For those of you who don’t know him already, Steve and his wife started an ecommerce business selling wedding linens that grew to replace his wife’s six-figure salary within one year. Steve’s got an inspiring story that I’m excited to share with you.

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EP 041: When should you give up on a business idea? And what should you do with it? A discussion with Shabbir Nooruddin

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Today I have my friend Shabbir Nooruddin on the show again, and we’re talking about how to know when you should give up on your business idea--when to call it quits and move on to other projects. We’ll also be talking about what you can do with a website once you’ve made that decision to move on to bigger and better things.

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EP 040: Selling Hip Undies, doing PR Marketing, and succeeding with Facebook ads with Miracle Wanzo

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Today I have Miracle Wanzo on the show to talk about how she went from selling on eBay to launching her own online stores. Miracle is the owner of HipUndies.com and several other ecommerce sites, and she’ll be telling us about a different angle on marketing than we usually hear about--and that’s Public Relations. It’s a marketing strategy that may require you to hear a lot of “nos” before you get a “yes,” but, as you’ll hear Miracle and I talking about in just a minute, when you do get a “yes” and get featured in a major publication, you can see an explosion in growth overnight, so it’s really a higher-risk, high reward strategy.

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