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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

EP 034: Should you post the same content everywhere? Also, an update on how Survival Knife Experts is doing

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Today I'm answering a question sent to me by Jenny, a listener:

How do you decide what content to publish on your blog vs. newsletter vs. social media? Should you post the same thing on Facebook as you do on Twitter?

I've started blog posts, Twitter and Facebook. I want to launch a good newsletter campaign. I just want to make sure I'm doing this effectively.

I've heard podcast related to creating content for each of these, but not one where you define a strategy for all.

Thank you for what you do!!!

Jenny

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Video tutorial: How to create a Shopify landing page to build your email list

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Most people are not going to subscribe to your email list by using the little form in your site's footer or sidebar. This is especially true if you don't offer an incentive for people to subscribe. The fastest way to quickly build up your email list is to drive quality traffic to a landing page that offers a good reason for the visitor to subscribe (like a newsletter, free email course, or discount code), and features a big signup form that they simply can't ignore.

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EP 033: An ecommerce coaching session with Carole Rains of Rustic Artistry

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Today I’ve got Carole Rains from Rustic Artistry on the show for an ecommerce coaching session. As you know, I’ve previously invited listeners to email me about their own ecommerce ventures and apply for a free consulting session with me to be recorded and shared with all of you. I think it can be really helpful to hear about what one of your fellow entrepreneurs is doing, the challenges they are facing, and what’s been working for them. We’re all probably facing a lot of similar challenges, so this is a chance for us to learn from each other. I’m always open to doing more of these coaching sessions, so if you’re interested in coming on the show for one of them, shoot me an email and tell me your story.

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EP 032: Starting a brand and getting products manufactured for under $2k with Terry Lin

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Today I’ve got Terry Lin on the show from BuildMyOnlineStore.com. Terry recently quit his job, moved to Vietnam, and is now working on building his own ecommerce brand, Baller Leather. He’ll tell you more about himself and his business, but Terry and I discuss a couple of really important topics that I think you’ll enjoy hearing about.

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EP 031: Growth hacking for ecommerce: What it means and how to do it

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Is growth hacking just an overused buzzword or is it something you should be thinking about?

What is growth hacking, and what does it mean to small ecommerce businesses?

Today I'll be talking about 3 key concepts of growth hacking, and I'll be sharing some real-world examples of ecommerce websites that use growth hacking to grow. My goal is for you to finish this episode with 2-3 specific actionable items that you can implement today to start growing your business using the concepts of growth hacking.

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