Ecommerce Pulse

In the past year, I've had the amazing opportunity to start my own business, work from home, and enjoy the freedom of being my own boss. Right now I'm sitting in a hotel lobby, sipping coffee and working on my laptop, since my wife and I are currently traveling and working on the road. It's an incredibly free feeling to be able to pick up and travel whenever we want to, not having jobs to tie us down. I've always had that entrepreneurial bug--always having a new business idea and wanting to start something new--but it wasn't until this past year that my business grew enough to support us full-time.

In my experience working with numerous budding ecommerce entrepreneurs, I've seen one mistake trip people up over and over again. It's something that we've probably all experienced at some point in our lives (in general life circumstances), and if you aren't careful there's a good chance it will kill your chances of success with ecommerce. What is this dangerous problem?