EP 021: 4 psychological barriers that you’re facing as an ecommerce entrepreneur and how to overcome them
In today's episode, we'll be talking about several obstacles that confront us as we go down the road of ecommerce entrepreneurship. These are challenges that I'm facing right now, and things that have been on my mind a lot lately, so I wanted to share them with you. If you want to understand why it's so easy to procrastinate, how to stay motivated and avoid discouragement, and understand other mental challenges that we entrepreneurs face, have a listen! Which challenge stands out to you? How have you handled these barriers? Leave a comment below--I'd love to hear from you!
For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit.
However, I've been experimenting with Facebook ads and Google PLAs, and I've made some surprising discoveries that I'm going to share with you as I continue to experiment and learn. Today I'll share some basic PPC principles and what I've learned through using Facebook ads, and then I'll update you in a future post on how the Google PLAs are going.
In today's episode, you'll be listening in on a coaching session with Donnie Lawson. Donnie is in the planning stages of setting up his ecommerce business, and you'll hear us talk about the criteria he used to choose his niche, how he's finding suppliers, some tips for how to build credibility when approaching wholesalers as a new business, and tons of other great discussion.
Today I'm joined by Shabbir Nooruddin of BootstrappingEcommerce.com for a discussion of Andy Dunn's article, "E-Commerce is a Bear." The basic idea behind the article is this: Big ecommerce companies like Amazon are like grizzly bears--they are the apex predators who annihilate or consume anything in their path. How can smaller ecommerce companies even begin to compete against Amazon's ferocious price competition and scale?
EP 018: What I've been learning about increasing productivity, reducing stress, and managing my time
Today we'll be discussing the challenges and psychological obstacles that face entrepreneurs like you and me. Lately I've learned a few strategies that have helped me overcome some of these challenges--here's a preview of a few of the topics covered in today's episode:
How to trick your brain into lowering your stress level and feeling more productive
How to start waking up earlier and boosting your morning productivity
The basic ideas behind meditation, and how it can help you focus, be more confident, and be more productive
2 tools you can use to block out distractions like social media sites
Popular11 top blogs you should follow as an ecommerce entrepreneur
How to add a wholesale area to your Shopify store without an app
Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store
How to add tabs to product pages in Shopify
My story: Why I gave up my plans for an MBA and years in the corporate world to start my own business
How to add an FAQ accordion to your Shopify store
5 ways to support yourself financially while bootstrapping an online business
5 ways to test demand for your product before building an online store
Video tutorial: How to create a Shopify landing page to build your email list