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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

The Great PPC Experiment: Part 1

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For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit.

However, I've been experimenting with Facebook ads and Google PLAs, and I've made some surprising discoveries that I'm going to share with you as I continue to experiment and learn. Today I'll share some basic PPC principles and what I've learned through using Facebook ads, and then I'll update you in a future post on how the Google PLAs are going.

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EP 020: An Ecommerce Coaching Session with Donnie Lawson

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In today's episode, you'll be listening in on a coaching session with Donnie Lawson. Donnie is in the planning stages of setting up his ecommerce business, and you'll hear us talk about the criteria he used to choose his niche, how he's finding suppliers, some tips for how to build credibility when approaching wholesalers as a new business, and tons of other great discussion.

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EP 019: Ecommerce is a Bear (4 strategies for competing against Amazon)

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Today I'm joined by Shabbir Nooruddin of BootstrappingEcommerce.com for a discussion of Andy Dunn's article, "E-Commerce is a Bear." The basic idea behind the article is this: Big ecommerce companies like Amazon are like grizzly bears--they are the apex predators who annihilate or consume anything in their path. How can smaller ecommerce companies even begin to compete against Amazon's ferocious price competition and scale?

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EP 018: What I've been learning about increasing productivity, reducing stress, and managing my time

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Today we'll be discussing the challenges and psychological obstacles that face entrepreneurs like you and me. Lately I've learned a few strategies that have helped me overcome some of these challenges--here's a preview of a few of the topics covered in today's episode:

  • How to trick your brain into lowering your stress level and feeling more productive

  • How to start waking up earlier and boosting your morning productivity

  • The basic ideas behind meditation, and how it can help you focus, be more confident, and be more productive

  • 2 tools you can use to block out distractions like social media sites

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EP 017: How to design your own ecommerce site when you're not a designer

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If you're a bootstrapper, you're not going to spend thousands of dollars on professional web designers and marketers--you're going to be figuring all of that out on your own. In this episode, we'll be talking about some basic design principles and easy steps to setting up your own ecommerce store when you're not a designer.

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