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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

EP 022: Audio Blog: 5 ways to support yourself financially while bootstrapping an online business

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Today's episode is an audio blog--an audio version of a blog post previously published here on Ecommerce Pulse. This is a bit of an experiment--I'm interested to get the feedback of you, my fantastic listeners, as to whether or not you'd like to hear more episodes like this in the future.

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EP 021: 4 psychological barriers that you’re facing as an ecommerce entrepreneur and how to overcome them

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In today's episode, we'll be talking about several obstacles that confront us as we go down the road of ecommerce entrepreneurship. These are challenges that I'm facing right now, and things that have been on my mind a lot lately, so I wanted to share them with you. If you want to understand why it's so easy to procrastinate, how to stay motivated and avoid discouragement, and understand other mental challenges that we entrepreneurs face, have a listen! Which challenge stands out to you? How have you handled these barriers? Leave a comment below--I'd love to hear from you!

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The Great PPC Experiment: Part 1

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For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit.

However, I've been experimenting with Facebook ads and Google PLAs, and I've made some surprising discoveries that I'm going to share with you as I continue to experiment and learn. Today I'll share some basic PPC principles and what I've learned through using Facebook ads, and then I'll update you in a future post on how the Google PLAs are going.

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EP 020: An Ecommerce Coaching Session with Donnie Lawson

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In today's episode, you'll be listening in on a coaching session with Donnie Lawson. Donnie is in the planning stages of setting up his ecommerce business, and you'll hear us talk about the criteria he used to choose his niche, how he's finding suppliers, some tips for how to build credibility when approaching wholesalers as a new business, and tons of other great discussion.

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EP 019: Ecommerce is a Bear (4 strategies for competing against Amazon)

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Today I'm joined by Shabbir Nooruddin of BootstrappingEcommerce.com for a discussion of Andy Dunn's article, "E-Commerce is a Bear." The basic idea behind the article is this: Big ecommerce companies like Amazon are like grizzly bears--they are the apex predators who annihilate or consume anything in their path. How can smaller ecommerce companies even begin to compete against Amazon's ferocious price competition and scale?

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