Ecommerce Pulse

If you are using the Minimal theme and want to add tabs to your product pages, I'll show you exactly how in this tutorial. A few months ago, I published a tutorial on how to add tabs to your product pages in Shopify, and I've had a number of people comment on that post saying that they were having problems adding the tabs to the Minimal theme. After doing some research, I found that the Minimal theme already has the support for tabs built in, so in this tutorial I'll show you how to take advantage of that feature in Minimal and add tabs to your own product pages.

In today's episode, I share my written marketing plan for Survival Knife Experts, and then I drill down into one aspect of that plan: how I'm building an email list and selling to my subscribers.

Email is a powerful marketing tool, but how can you build up a list of subscribers? And what are you supposed to send them once you have them?

Today's episode is an audio blog--an audio version of a blog post previously published here on Ecommerce Pulse. This is a bit of an experiment--I'm interested to get the feedback of you, my fantastic listeners, as to whether or not you'd like to hear more episodes like this in the future.

In today's episode, we'll be talking about several obstacles that confront us as we go down the road of ecommerce entrepreneurship. These are challenges that I'm facing right now, and things that have been on my mind a lot lately, so I wanted to share them with you. If you want to understand why it's so easy to procrastinate, how to stay motivated and avoid discouragement, and understand other mental challenges that we entrepreneurs face, have a listen! Which challenge stands out to you? How have you handled these barriers? Leave a comment below--I'd love to hear from you!

For the past few months, I've been saying that I would not use advertising (like PPC) as a primary method of driving traffic to my ecommerce site. I've been told by other ecommerce pros that as a dropshipper with relatively low margins, it would be difficult to spend money on advertising and still make a profit.

However, I've been experimenting with Facebook ads and Google PLAs, and I've made some surprising discoveries that I'm going to share with you as I continue to experiment and learn. Today I'll share some basic PPC principles and what I've learned through using Facebook ads, and then I'll update you in a future post on how the Google PLAs are going.