Ecommerce Pulse

In today's episode, I have an information-packed discussion with Francis Teo. Conversion Rate Optimization (CRO), according to Francis, is "the science and art of getting more people to take action on your website."

Francis shares why the often-quoted "industry-standard" conversion rate of 2-4% is not something you absolutely count on, and he also talks about some general principles you can use and potential pitfalls to avoid.

An "accordion" is a great way to display the FAQ to your ecommerce store, since it allows the user to quickly and easily browse your FAQ without much scrolling. And luckily, it's simple and easy to add one to your store!

Lifestyle entrepreneur. Solopreneur. Digital nomad. Location-independent entrepreneur. Wantrepreneur?

My wife Ryan and I were laughing the other day at some of the buzzwords and made-up words that we see going around the interwebs these days. Whatever you call yourself, there's a growing community of people who have left the 9-5, started their own thing, and are now location-independent (or are working towards it). 

In today's episode, you'll hear an interview with Richard Lazazzera, an amazing ecommerce entrepreneur who shares his experience with manufacturing products in North America and building a men's fashion accessories brand. Richard has built, bought, and sold multiple ecommerce businesses, and has tons of experience that I'm incredibly excited to share with you.

In today's episode, you'll hear another ecommerce coaching session with Matt Ward. Matt recently started an online store selling remote controlled boats, and he reached out to me after hearing about the free recorded coaching sessions that I've mentioned on the show a few times.

Matt and I will be discussing how he chose his niche, how he’s currently getting traffic to his site and building backlinks, and you’ll hear the suggestions that I give him, along with a suggestion or two that Matt was able to give me.