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Ecommerce Pulse

The essential blog & podcast for ecommerce entrepreneurs

Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store

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Optimizing your site to show up in search engines is a critical part of growing your business. If done right, it can result in thousands of people visiting your site each month, bringing in sales that are not dependent on advertising dollars.

SEO is complicated. It also takes time—it won’t result in overnight traffic to your site, but it’s important to build the foundation for your site’s success and then work a little bit each week and each month to make improvements.

This guide has been especially written for online stores using Shopify. However, the principles apply no matter what platform you’re using.

There are two parts to SEO—onsite and offsite SEO.

This article will explain the basics of both onsite and offsite SEO, and I'll show you the exact strategies and tools I use to increase organic traffic to my sites and my clients' sites.

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How to create customizable products in Shopify without an app

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Sometimes you need to let your customers customize a product before checkout on your Shopify store. Maybe you offer monograms, or you need to let customers upload a file, or you want to let them choose from other custom options.

There are plenty of apps that can do this, but apps are expensive and they bloat your store by adding extra scripts and slowing down your site.

Fortunately, there's a lot you can do to offer customized products without paying for an app or hiring a developer. Plus, these methods only require a tiny amount of code (no JavaScript), so your site doesn't get unnecessarily slowed down.

Video tutorial (full written tutorial with all code below)

In this tutorial, I'll show how you offer extensive customizations to your products on Shopify. Check out the example below to see what's possible.

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63: Dropshipping vs. buying wholesale, with Richard Lazazzera

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Topics covered in this episode:

  • Differences between dropshipping and buying wholesale
  • Pros and cons of drop shipping and scenarios when you might want to try it
  • Tips to be successful with dropshipping
  • How the "free plus shipping" model works and things to consider before trying it
  • Pros and cons of buying wholesale
  • Tips for improving your packaging
  • What makes buying wholesale a better model than dropshipping
  • Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

Links mentioned on the show:

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62: When your Amazon product flops, with Shabbir Nooruddin

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Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

  • Some lessons that Shabbir has learned through this seeming “failure”
  • Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

Links mentioned on the show:

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61: Research-based A/B testing, with Nick Disabato

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Topics covered in this episode:

  • Nick D's work, writing, tips, and tools
  • Basics of A/B testing
  • How to interview your customers to learn what needs to change on your website
  • How to know when your business is ready for A/B testing
  • Most common UX and copy mistakes to watch out for
  • Common misconceptions about A/B testing

Links mentioned on the show:

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