Ecommerce Pulse

Today I’m talking with Drew Sanocki about how to use paid traffic to grow your ecommerce business. Drew founded DesignPublic.com, an online store that sells home furniture and decor, and he did it using the drop ship model. He built the business to where it was doing millions in revenue, seeing it through some real ups and downs, and eventually sold the business, as you’ll hear about in a few minutes.

Today I’m talking with Rod Zwahlen from WhitePlum.com. You may remember Hilary Zwahlen from episode 39. Rod and Hilary are married and are a cool example of a couple who is running an ecommerce business together.

Today I’m talking with my friend Robert, who started his online store last year selling RC cars, boats, and helicopters. Last month Robert and I exchanged a few emails and talked on Skype, and I wanted to have him on because he’s in a stage that I think a lot of us are in, where we’ve started a small ecommerce business but it hasn’t been as successful as we hoped. I talked about this two episodes ago with Shabbir, about how to know when to move on from an idea, but today Robert and I will be talking about what it’s like to still be going at it, struggling to grow your business day-by-day. We’re pretty much in the same life stage of our business--where it’s been around for at least a few months to a year, but we’re struggling to really get some traction with it.

Today I’m joined by Steve Chou of MyWifeQuitHerJob.com. For those of you who don’t know him already, Steve and his wife started an ecommerce business selling wedding linens that grew to replace his wife’s six-figure salary within one year. Steve’s got an inspiring story that I’m excited to share with you.

Today I have my friend Shabbir Nooruddin on the show again, and we’re talking about how to know when you should give up on your business idea--when to call it quits and move on to other projects. We’ll also be talking about what you can do with a website once you’ve made that decision to move on to bigger and better things.