Ecommerce Pulse

Today I have Miracle Wanzo on the show to talk about how she went from selling on eBay to launching her own online stores. Miracle is the owner of HipUndies.com and several other ecommerce sites, and she’ll be telling us about a different angle on marketing than we usually hear about--and that’s Public Relations. It’s a marketing strategy that may require you to hear a lot of “nos” before you get a “yes,” but, as you’ll hear Miracle and I talking about in just a minute, when you do get a “yes” and get featured in a major publication, you can see an explosion in growth overnight, so it’s really a higher-risk, high reward strategy.

Today I’m excited to share a discussion with you that I had with Hilary Zwahlen of White Plum. Hilary is a busy mom who started selling jewelry out of her home last year, and then quickly grew her business to the point that her husband and brother-in-law, Rod and Jay, both quit their jobs and are now working as a team to grow the business.

Last week I had Johnny FD on the show, talking about how he built an ecommerce business that now allows him to live and travel in Thailand, running his business remotely. Johnny mentioned the Anton Method, which is a particular approach to niche selection and setting up a dropship site.

Today I have Johnny FD on the show to talk about how he built a drop shipping business that now earns him a full-time income and allows him to live and travel in Thailand. Johnny and I will be talking about his own personal story of going from almost broke and nearly having to borrow money to fly home, to building an ecommerce business that grew to making enough for him to live off of in two months. If you want to hear an inspiring story, stick around to hear how Johnny did it.

Today I have Brandon Eley of 2BigFeet.com on the show to talk about how he built a seven figure ecommerce business selling big shoes. Brandon’s been in ecommerce for about 15 years, and he and I will be talking about how he and his partner quit their jobs to start this business, how Brandon eventually bought out his partner and rescued the business from near-bankruptcy, then began doubling the company’s revenue year over year. Brandon shares his thoughts on the importance of staying on top of the financials for your business, outsourcing bookkeeping, and lots more.